Welcome to Northstory.

About Northstory

Northstory was founded in 2024 by Tanmay Aggarwal, a creative mind with a deep love for content creation, storytelling, and honest conversations.

Northstory isn’t just a clothing brand. It’s a conversation for those who rarely speak.

We exist for people who are sharp but quiet. Outgoing, but insecure. Those who stand out but hold back — not because they lack confidence, but because they feel too much, think too much, and are scared to be seen the wrong way.

We’ve been there too.

This brand was built on that tension. Of being loud in the mind, but silent in the room. Every piece we create is made to give you just enough of a push — a reason to stand tall, even when you're unsure.

We don’t follow trends. We follow stories — yours, ours, and the ones waiting to be told through how you show up. Our designs aren’t here to scream. They’re here to speak — clearly, quietly, and confidently.

Because confidence doesn’t mean being the loudest in the room. Sometimes, it just means not hiding anymore.

Wear it. Feel it. Say less. Mean more.

What started as a passion quickly turned into something bigger — the desire to build India’s most trusted clothing brand, rooted in transparency, quality, and real connection.

At Northstory, we don’t believe in hiding behind flashy marketing or factory-made hype. Every product we create goes through thoughtful design, personal attention, and strict quality checks — because Tanmay wants you to wear something that feels just right.

But more than the clothes, this brand is about people.

Tanmay personally connects with buyers, answers DMs, and constantly listens to feedback — because trust isn’t built in ads; it’s built in conversations. Whether you’ve got a question, feedback, or just want to talk, he’s one message away.

We’re building something small but strong — a brand that values honesty over hype, quality over quantity, and community over clicks.

If you’re here, thank you for being part of the story.

This is just the beginning.

— Tanmay
Founder, Northstory